This European formula is non-staining, blue desensitizing lubricant which assists in relaxation and performance. Turns pain into pleasure by making insertion easier without the discomfort. Apply a small amount of Anal Blu to the rectal area prior to penetration then wait a few minutes for desensitization to take place. Active ingredient is Benzocaine USP 7.5% with other ingredients such as glycerine, blue #1, flavor, Sodium Saccharin.